I speak code
I prototype in React and review the front-end. Fewer revisions, cleaner handoff.
Senior Product Designer · Design Engineer
Product design with an engineer's brain.
(01) — About

Hi, I'm Ivan — a product designer who opens the code editor</> as often as Figma. For 10+ years I've designed the unglamorous stuff: enterprise suites, transport apps, trading desks and the design systems underneath them. I like complexity that ends up feeling obvious. Today I prototype in React, build with AI and ship my own small products — the best way to understand a handoff is to stand on both sides of it.
I prototype in React and review the front-end. Fewer revisions, cleaner handoff.














Every project starts as chaos and ends as a system others can build on.
(03) — Experience
Design · Code · 2017—2026
What I do
Research to release: flows, prototypes and UI for mobile, web and enterprise.
Tokens, theming and component libraries that whole product suites ship on.
Prototypes in React and TypeScript, front-end review, handoff without guesswork.
Claude Code, Cursor and Figma MCP to get from idea to production faster.
Where
(04) — Reviews
✓ Approved · 4 reviewers · LinkedIn
Ivan Lazarev approved these changes
now Lead Designer @ VTB — managed Ivan directly · Jan 2026
design-systemtokenscomponents
I had the opportunity to manage Ivan while we were working together on the company's design system and several product initiatives. Ivan played a key role in the hands-on development and evolution of the design system, including refining and maintaining UI components, introducing design tokens, and working with variables to ensure consistency and scalability across products.
He has a strong understanding of system-driven design, pays great attention to detail, and is able to translate abstract guidelines into well-structured, reusable components. Ivan worked confidently with tokenization (colors, typography, spacing) and helped align design decisions with both product and engineering needs.
Ivan is a reliable, technically strong UI/UX designer who is comfortable working in complex environments and collaborating closely with developers. I would gladly recommend him for roles involving design systems, product design, or large-scale UI work.
Dmitry Vanitsky approved these changes
now Associate Director, Experience Design @ EPAM — senior colleague · Aug 2024
experience-designcommunicationgrowth
I had the pleasure of overseeing Ivan Pavlov's work as an Experience Designer for a year and a half, and I can confidently attest to his exceptional skills and professionalism.
Ivan's communication abilities stand out as one of his strongest assets. Throughout our time working together, he consistently demonstrated polite and professional communication, fostering positive relationships with colleagues and clients alike.
In terms of his Experience Design skills, Ivan consistently exceeded expectations. He approached every project with dedication and enthusiasm, consistently delivering work that was above and beyond what was required. His commitment to excellence was evident in the outstanding feedback he regularly received from customers.
What truly sets Ivan apart is his insatiable drive for growth and learning. He consistently sought out opportunities to expand his knowledge and enhance his professional skills. This proactive approach to personal development not only benefited Ivan but also brought fresh perspectives and innovative ideas to our team.
Ivan's combination of strong communication skills, design expertise, and commitment to continuous improvement makes him an invaluable asset to any team.
Pavel Konoplitski approved these changes
now Head of Design Türkiye (40+ designers) — managed Ivan directly · Jul 2023
ux-auditcroe-commerce
I am writing to enthusiastically recommend Ivan for any project or team that requires expertise in UX/UI, Usability, and Conversion Rate Optimization (CRO). I have had the pleasure of collaborating with Ivan on various e-commerce and lead generation projects over the past 2 years, and his contributions have been invaluable.
Ivan's skill set encompasses a wide range of tasks, including auditing, prototyping, design, and consulting. His performance in these areas has consistently exceeded expectations. Ivan's depth of knowledge in the UX/UI/Usability/CRO fields is truly impressive, surpassing general standards and templates. His expertise goes beyond surface-level practices, allowing him to provide innovative and tailored solutions to unique challenges.
Chris Howard approved these changes
now Open Source @ Uber — managed Ivan directly · Dec 2022
ux-uispeedquality
Ivan is an incredibly skilled UX/UI designer who works efficiently with a professional and detailed lens. He works swiftly but never at the cost of quality and is able to flex and react to changes well. This quality sets him apart from other designers who may find such requests challenging.
Ivan's awareness of the end-user focus and the industries for which he is designing is evident and reflected in his work. He is someone who I and my wider team rely upon for expert insight into design principles, trends and user interaction and is a key asset to any team.
(05) — Contact
Open to roles — Senior / Lead Product Designer · Design Systems
# click a command to run it
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