Говорю на языке кода
Прототипирую на React и ревьюю фронт. Меньше правок, чище передача.
Senior Product Designer · Design Engineer
Продуктовый дизайн с инженерным мышлением.
(01) — Обо мне

Привет, я Иван — продуктовый дизайнер, который открывает редактор кода</> так же часто, как Figma. Больше 10 лет проектирую неброские вещи: enterprise-системы, транспортные приложения, торговые терминалы и дизайн-системы под ними. Люблю сложность, которая в итоге кажется очевидной. Сейчас прототипирую на React, работаю с ИИ и делаю свои небольшие продукты — лучший способ понять передачу в разработку — побывать по обе её стороны.
Прототипирую на React и ревьюю фронт. Меньше правок, чище передача.














Каждый проект начинается с хаоса, а заканчивается системой, на которой строят другие.
(03) — Опыт
Дизайн · Код · 2017—2026
Что делаю
От исследования до релиза: сценарии, прототипы и интерфейсы для мобайла, веба и enterprise.
Токены, темизация и библиотеки компонентов, на которых работают целые линейки продуктов.
Прототипы на React и TypeScript, ревью фронтенда, передача в разработку без догадок.
Claude Code, Cursor и Figma MCP, чтобы быстрее пройти путь от идеи до продакшна.
Где
(04) — Отзывы
✓ Одобрено · 4 ревьюера · LinkedIn
Ivan Lazarev одобрил изменения
сейчас Lead Designer @ VTB — прямой руководитель · Jan 2026
design-systemtokenscomponents
I had the opportunity to manage Ivan while we were working together on the company's design system and several product initiatives. Ivan played a key role in the hands-on development and evolution of the design system, including refining and maintaining UI components, introducing design tokens, and working with variables to ensure consistency and scalability across products.
He has a strong understanding of system-driven design, pays great attention to detail, and is able to translate abstract guidelines into well-structured, reusable components. Ivan worked confidently with tokenization (colors, typography, spacing) and helped align design decisions with both product and engineering needs.
Ivan is a reliable, technically strong UI/UX designer who is comfortable working in complex environments and collaborating closely with developers. I would gladly recommend him for roles involving design systems, product design, or large-scale UI work.
Dmitry Vanitsky одобрил изменения
сейчас Associate Director, Experience Design @ EPAM — старший коллега · Aug 2024
experience-designcommunicationgrowth
I had the pleasure of overseeing Ivan Pavlov's work as an Experience Designer for a year and a half, and I can confidently attest to his exceptional skills and professionalism.
Ivan's communication abilities stand out as one of his strongest assets. Throughout our time working together, he consistently demonstrated polite and professional communication, fostering positive relationships with colleagues and clients alike.
In terms of his Experience Design skills, Ivan consistently exceeded expectations. He approached every project with dedication and enthusiasm, consistently delivering work that was above and beyond what was required. His commitment to excellence was evident in the outstanding feedback he regularly received from customers.
What truly sets Ivan apart is his insatiable drive for growth and learning. He consistently sought out opportunities to expand his knowledge and enhance his professional skills. This proactive approach to personal development not only benefited Ivan but also brought fresh perspectives and innovative ideas to our team.
Ivan's combination of strong communication skills, design expertise, and commitment to continuous improvement makes him an invaluable asset to any team.
Pavel Konoplitski одобрил изменения
сейчас Head of Design Türkiye (40+ designers) — прямой руководитель · Jul 2023
ux-auditcroe-commerce
I am writing to enthusiastically recommend Ivan for any project or team that requires expertise in UX/UI, Usability, and Conversion Rate Optimization (CRO). I have had the pleasure of collaborating with Ivan on various e-commerce and lead generation projects over the past 2 years, and his contributions have been invaluable.
Ivan's skill set encompasses a wide range of tasks, including auditing, prototyping, design, and consulting. His performance in these areas has consistently exceeded expectations. Ivan's depth of knowledge in the UX/UI/Usability/CRO fields is truly impressive, surpassing general standards and templates. His expertise goes beyond surface-level practices, allowing him to provide innovative and tailored solutions to unique challenges.
Chris Howard одобрил изменения
сейчас Open Source @ Uber — прямой руководитель · Dec 2022
ux-uispeedquality
Ivan is an incredibly skilled UX/UI designer who works efficiently with a professional and detailed lens. He works swiftly but never at the cost of quality and is able to flex and react to changes well. This quality sets him apart from other designers who may find such requests challenging.
Ivan's awareness of the end-user focus and the industries for which he is designing is evident and reflected in his work. He is someone who I and my wider team rely upon for expert insight into design principles, trends and user interaction and is a key asset to any team.
(05) — Контакты
Открыт к ролям — Senior / Lead Product Designer · дизайн-системы
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